Marketing Communications Strategy: Diploma Paper 9 

 - september 1996 
 - London  Brierley Price Prior  1996 
 - xviii, 318 p.: ill.; 29 cm. 
 - Cim Study Text .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0751740489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing-Management