McDonald, Malcolm,  1938- <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald. 
 - 5th ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - xix, 630 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1999.  Includes index. 
<br/><br/><label>ISBN: </label>0750656255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.