Morrison, Alastair M. <br/><br/>
Hospitality and travel marketing / 
Alastair M. Morrison. 
 - 3rd ed. 
 - Albany, NY :  Delmar Thomson Learning,  c2002. 
 - xviii, 625 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0766816052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.