TY  - BOOK
AU  - McDonald,Malcolm
AU  - Rogers,Beth
ED  - Chartered Institute of Marketing.
TI  - Key account management: learning from supplier and customer perspectives 
T2  - Marketing series
SN  - 075063278X
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann in association with The Chartered Institute of Marketing
KW  - Selling
KW  - Key accounts
KW  - Marketing
ER  -