TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing management: planning, implementation, and control 
T2  - The marketing series. Student
SN  - 075062244X
PY  - 1997///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - "Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover; Includes bibliographical references (p. 791-811) and indexes
ER  -