Piercy, Nigel <br/><br/>
Market-Led Strategic Change 

 - 2nd ed. 
 - Oxford  Butterworth Heinemann  2000 
 - 665 p.: ill.; 25 cm 
<br/><br/><label>ISBN: </label>075064382X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic planning