TY  - BOOK
AU  - Fifield,Paul
AU  - Gilligan,Colin
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing management 1999-2000: planning and control, analysis and decision 
SN  - 0750643595
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Decision making
N1  - "Published on behalf of The Chartered Institute of Marketing." -- T.p; "For the new 1999 diploma syllabus" -- Cover
ER  -