Fifield, Paul. <br/><br/>
Strategic marketing management 1999-2000 :  planning and control, analysis and decision / 
Paul Fifield and Colin Gilligan. 
 - Oxford :  Butterworth-Heinemann,  1999. 
 - xviii, 326 p. :  ill. ;  30 cm. 
 - The official CIM workbook. CIM workbook series.  Marketing. .
<br/><br/> "Published on behalf of The Chartered Institute of Marketing." -- T.p.  "For the new 1999 diploma syllabus" -- Cover. 
<br/><br/><label>ISBN: </label>0750643595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Decision making.