Bly, Robert W. <br/><br/>
Business-to-business direct marketing :  : proven direct response methods to generate more leads and sales / 
 Business to business direct marketing. 
/ Robert W. Bly. 
 - Lincolnwood, Ill. :  : NTC Business Books,  , c1993 
 - xvii, 267 p. ;  ; 24 cm. 
<br/><br/>Includes bibliographical references (p. 260-261) and index. 
<br/><br/><label>ISBN: </label>0844234729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing