TY  - BOOK
AU  - McDonald,Malcolm
AU  - Leppard,John
TI  - Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing /​
SN  - 0844234559
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Strategic planning
KW  - Market segmentation
N1  - Reprint. First published: Jordan Hill, England : Butterworth-Heinemann, 1992; Includes index
ER  -