McDonald, Malcolm,  1938- <br/><br/>
Marketing by matrix :  100 practical ways to improve your strategic and tactical marketing /​ 
Malcolm McDonald &​ John W. Leppard. 
 - Lincolnwood, Ill. :  NTC Business Books,  1993. 
 - 168 p. :  ill. ;  24 cm. 
<br/><br/> Reprint. First published: Jordan Hill, England : Butterworth-Heinemann, 1992.  Includes index. 
<br/><br/><label>ISBN: </label>0844234559 9780844234557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Market segmentation.