TY - BOOK TI - Redefining celebrity: The implication of virtual influencer in branding U1 - BGD2024-02 PY - 2024/// CY - Petaling Jaya, Selangor PB - First City University College UR - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EXHnCwpJIU9CuAwntgmS4oYB0bk1PIY1iex3uP3PeiaVPw?e=E4gP4s ER -