TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 9781266191862
AV  - HD30.28 .R6646 2024
U1  - 658.4/012 ROT 2024 23/eng/20220908
PY  - 2024///]
CY  - New York, NY
PB  - McGraw Hill LLC
KW  - Strategic planning
KW  - Management
N1  - Includes index
N2  - "The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
ER  -