Wirtz, Jochen <br/><br/>
Essentials of Services Marketing. 4th Ed. 

 - 4th edition 
 - Harlow, United Kingdom ;   Pearson,  2023. 
 - 649 pages :  illustrations (black and white, and colour) ;   28 cm. 
<br/><br/> Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows t. 
<br/><br/><label>ISBN: </label>9781292425191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 WIR 2023