TY  - BOOK
AU  - Mothersbaugh,David L.
AU  - Kleiser,Susan Bardi
AU  - Hawkins,Del I.
TI  - Consumer Behavior: Building Marketing Strategy. International Student Edition
SN  - 9781266114762
AV  - HF5415.33.U6 M68 2024
U1  - 658.8/342 MOT 2024 23/eng/20231120
PY  - 2024///]
CY  - New York, NY
PB  - McGraw Hill LLC
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Consumers
KW  - Case studies
KW  - Consommateurs
KW  - Comportement
KW  - États-Unis
KW  - Études de marché
KW  - fast
N1  - Includes bibliographical references and indexes; Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Post Purchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior
ER  -