Mothersbaugh, David L., <br/><br/>
Consumer Behavior: Building Marketing Strategy. International Student Edition 

 - 15th ed., International Student ed. 
 - xxiii, 824 pages :  color illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Post Purchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior. 
<br/><br/><label>ISBN: </label>9781266114762 1266114769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumers--United States.<br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--Case studies.--United States<br/>Consommateurs--Comportement--États-Unis.<br/>Études de marché--États-Unis.<br/>Consumer behavior.<br/>Market surveys.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / M68 2024 
<br/><br/><label>Dewey Class. No.: </label>658.8/342 MOT 2024