Belch, George E.  1951- <br/><br/>
Advertising and Promotion An Integrated Marketing Communications Perspective. 

 - 13th edition. 
 - xxxi, 759 pages :  illustrations (chiefly color) ;  28 cm. 
<br/><br/> Revised edition of Advertising and promotion.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781266090608 
<br/><br/><label>LCCN: </label>2010040703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2024 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL 2024