TY  - BOOK
AU  - Emrich,Tom
TI  - The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing
SN  - 9781394262564
AV  - HF5415 .E643 2025
U1  - 658.800285 EMR 2025 23/eng/20241030
PY  - 2025///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
KW  - Technological innovations
KW  - Augmented reality
N1  - Includes bibliographical references and index
N2  - "Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales. Ready to revolutionize your business? The Next Dimension, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage Generation and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results."--
ER  -