TY  - GEN
AU  - Hoyer, Wayne D.
TI  - Consumer behaviour
SN  - 9780357721292
U1  - 658.8342 HOY 2024 
PY  - 2024///
CY  - Boston
PB  - Cenage Learning
N1  - Previous edition: Australia: Cenage Learning, 2018; Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.
Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision 
Processes.
Part IV: THE CONSUMERS CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.
Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Todays Consumer Society
ER  -