Hoyer, Wayne D. <br/><br/>
Consumer behaviour / 
Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
 - eight edition 
 - Boston :  Cenage Learning,  2024. 
 - xviii, 536 p. :  color illustrations ;   28 cm. 
<br/><br/> Previous edition: Australia: Cenage Learning, 2018 
<br/><br/>Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.<br/>Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.<br/>Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision <br/>Processes.<br/>Part IV: THE CONSUMERS CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.<br/>Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Todays Consumer Society. 
<br/><br/><label>ISBN: </label>9780357721292 
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOY 2024