Winning by design : technology, product design, and international competitiveness / Vivien Walsh ... [et al.]. - Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1992. - xiv, 274 p. : ill. ; 24 cm.

Includes bibliographical references (p. [247]-261) and index.

0631185119 9780631185116


Industrial design--Management.
Technological innovations--Management.
New products--Management.