Clow, Kenneth E.,
Integrated advertising, promotion, and marketing communications /
Kenneth E. Clow, Donald Baack.
- Ninth edition. Global edition.
- 1 volume
9781292411217 (pbk.) : £57.99 £49.99 £37.99 £37.99
GBC198639 bnb
020235460 Uk
Communication in marketing.
Advertising.
659.1 CLO 2021