Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Ninth edition. Global edition. - 1 volume

9781292411217 (pbk.) : £57.99 £49.99 £37.99 £37.99

GBC198639 bnb

020235460 Uk


Communication in marketing.
Advertising.

659.1 CLO 2021