TY  - BOOK
AU  - Boyle,Michael P
AU  - Schmierbach,Mike
TI  - Applied communication research methods: getting started as a researcher 
SN  - 9780367178710
U1  - 302.2072 BOY 2020 
PY  - 2020///
CY  - New York
PB  - Routledge
N2  - "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:  Research in Depth - examples of methods as applied in scholarly research Reflect and React - problems and issues that promote reflection and discussion Voices from Industry - Q&As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"--
ER  -