TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,H.David
AU  - Jeannet,Jean-Pierre
TI  - Cases in global marketing strategies /​
SN  - 0618310614
PY  - 2005///
CY  - Boston
PB  - Houghton Mifflin
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - 2005 annual update; "This 2005 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref; Includes bibliographical references
ER  -