Yeshin, Tony. <br/><br/>
Integrated marketing communications :  the holistic approach / 
Tony Yeshin. 
 - Oxford :  Butterworth-Heinemann published in association with the Chartered Institute of Marketing,  1998. 
 - xi, 354 p. :  ill. 
 - The CIM student workbook series.  Marketing. The marketing series.  Student. .
<br/><br/><label>ISBN: </label>0750619236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising media planning.