TY  - BOOK
AU  - Koumbis,Dimitri
TI  - An introduction to fashion retailing: from managing to merchandising 
T2  - Basics fashion management
SN  - 9781350098275
U1  - 746.920688 KOU 2021 23
PY  - 2021///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - Fashion merchandising
KW  - Retail trade
N1  - Previous edition: published as Fashion retailing. 2014; Academic; Includes bibliographical references and index; 1. What is Retailing?The History of RetailUnderstanding the Difference between Retailing and the RetailerClassification of RetailersOn-Site Vs. Off-Site RetailingOmnipresent Retail ApproachesCase study: LVMH2. Retail Consumer MarketsConsumer BehaviorConsumer ProfilingSite Selection and Store LocationEmerging Domestic and International MarketsCase study: Estee Lauder Companies3. Retail Corporate OfficesRetail Corporate OfficesCorporate Offices and their RoleStrategic PlanningSupporting Store TeamsEthics and Corporate Social ResponsibilityCase Study: Hennes & Mauritz 4. Store ManagementStore Management and the Back of HouseHR and Employee Management Store LogisticsMerchandise Controls and Loss PreventionCase Study: Kering Group5. Visual Merchandising and Store DesignVisual Merchandising vs. MerchandisingStore Design and EnvironmentVisual Merchandising StrategiesCase Study: Inditex6. Trends in RetailingFast Fashion vs. Slow FashionEcommerce and the Online ShopperMobile Retail, Pop-Up and Concept StoresRetailer and Designer CollaborationsTechnology in the Retail SectorCase Study: ASOS.com; Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK)
ER  -