An introduction to fashion retailing : from managing to merchandising /
Dimitri Koumbis.
- Second edition.
- London : Bloomsbury Visual Arts, 2021.
- 158 pages : illustrations (colour). 23 cm.
- Basics fashion management .
Previous edition: published as Fashion retailing. 2014. Academic
Includes bibliographical references and index.
1. What is Retailing?The History of RetailUnderstanding the Difference between Retailing and the RetailerClassification of RetailersOn-Site Vs. Off-Site RetailingOmnipresent Retail ApproachesCase study: LVMH2. Retail Consumer MarketsConsumer BehaviorConsumer ProfilingSite Selection and Store LocationEmerging Domestic and International MarketsCase study: Estee Lauder Companies3. Retail Corporate OfficesRetail Corporate OfficesCorporate Offices and their RoleStrategic PlanningSupporting Store TeamsEthics and Corporate Social ResponsibilityCase Study: Hennes & Mauritz 4. Store ManagementStore Management and the Back of HouseHR and Employee Management Store LogisticsMerchandise Controls and Loss PreventionCase Study: Kering Group5. Visual Merchandising and Store DesignVisual Merchandising vs. MerchandisingStore Design and EnvironmentVisual Merchandising StrategiesCase Study: Inditex6. Trends in RetailingFast Fashion vs. Slow FashionEcommerce and the Online ShopperMobile Retail, Pop-Up and Concept StoresRetailer and Designer CollaborationsTechnology in the Retail SectorCase Study: ASOS.com.
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