Feig, Barry <br/><br/>
Hot button marketing /  
Barry Feig. 
 - Avon, Mass. :   Adams Media,   2006. 
 - viii, 263 pages :  color illustrations ;  19 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.85019 FEI 2006