TY  - BOOK
AU  - Fyall,Alan
AU  - Legohérel,Patrick
AU  - Frochot,Isabelle
AU  - Wang,Youcheng
TI  - Marketing for tourism and hospitality: collaboration, technology and experiences 
SN  - 9781315651026 
AV  - G155.A1 
U1  - 910.688 FYA 2019 23
PY  - 2019///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Includes bibliographical references and index; Revisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- Technology and marketing: social media and beyond / Youcheng Wang -- Experiential marketing: a question of co-creation / Isabelle Frochot -- New trends in tourism and hospitality consumption / Isabelle Frochot -- Services characteristics and processes / Isabelle Frochot -- Looking beyond quality / Isabelle Frochot -- Delving deep into the experience / Isabelle Frochot -- Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- Marketing strategy / Patrick Legohérel -- Market segmentation, targeting and positioning / Patrick Legohérel -- International marketing strategy / Patrick Legohérel -- Marketing destinations / Youcheng Wang -- Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- Pricing and revenue management / Patrick Legohérel -- Image and branding / Youcheng Wang -- Customer relationship management: loyalty and social networks / Patrick Legohérel -- Channels of distribution / Youcheng Wang -- Media, public relations and marketing communications / Youcheng Wang -- The future of tourism and hospitality marketing / Alan Fyall
N2  - "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
UR  - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EdLiGvgsCBhOrQQ7Eopp6cEBoXWf3A8zBB-veh131X4i5w?e=aQgjZg
ER  -