Siew, Jinn Hao <br/><br/>
To analyze the factors influencing cardholders attitudes towards bank credit card usage by applying the Val2 framework and implication for banks marketing strategies based on the Maslow Hierarchy of needs model /  
Siew Jinn Hao. 
 -  2005. 
<br/><br/><label>Dewey Class. No.: </label>BA2005-05