TY  - BOOK
AU  - Miller,Richard K.
AU  - Washington,Kelli D.
ED  - Richard K. Miller & Associates,
TI  - Business-to-business marketing 2016-2017
T2  - RKMA market research handbook series,
SN  - 9781577832300
AV  - HF5415.1263 .M56 2016
U1  - 658.8/04 23
PY  - 2016///]
CY  - Loganville, GA
PB  - Richard K. Miller & Associates
KW  - Industrial marketing
KW  - United States
KW  - Statistics
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - lcgft
KW  - Electronic books
N1  - Includes bibliographical references (pages 331-335); PART I; MARKET OVERVIEW --; 1; Business-To-Business Marketing --; 2; B2B Spending --; 3; State Of B2B Marketing --; 4; Digital Marketing Strategy --; 5; Digital Marketing Insights; PART II; MARKET SEGMENTATION --; 6; Business & Workforce Counts --; 7; NAICS --; 8; Distribution Channels --; 9; Business Directories & Databases --; 10; Direct Marketing Lists; PART III; MARKETING & SALES --; 11; Content Marketing --; 12; Customer Experience --; 13v Customer Relationship Management --; 14; Data-Driven Marketing --; 15; Direct Marketing --; 16; Event Marketing --; 17; Inbound Marketing --; 18; Lead Generation --; 19; Lead Management --; 20; Market Research --; 21; Marketing Analytics --; 22; Marketing Automation --; 23; Networking --; 24; Product Marketing --; 25; Promotional Events --; 26; Sales Staff; PART IV; TRADE SHOWS --; 27; Trade Show Marketing --; 28; Largest Trade Shows --; 29; Convention Centers; PART V; ADVERTISING --; 30; Advertising Agencies --; 31; B2B Media --; 32; Sponsorships --; 33; Top Advertisers; PART VI; Digital Marketing --; 34; B2B E-Commerce --; 35; Email --; 36; Mobile Marketing --; 37; Search --; 38; Social Media Marketing --; 39; Video Marketing --; 40; Website Traffic; Appendix A; Academic Centers --; Appendix B; Academic -- MBA Marketing Programs; Appendix C; Academic-Ph. D./DBA Marketing Programs --; Appendix D; Analysts --; Appendix E; Associations --; Appendix F; B2B Marketing Blogs --; Appendix G; Online Resources --; Appendix H; Periodicals --; Appendix I; Services For Research & Strategy --; Appendix J; Small Business Development Centers
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1205931
ER  -