Miller, Richard K.  1946- <br/><br/>
Business-to-business marketing 2016-2017 / 
by Richard K. Miller and Kelli Washington. 
 - 2nd edition. 
 - 1 online resource (335 pages). 
 - RKMA market research handbook series,  2472-4955 .
 - RKMA market research handbook series. .
<br/><br/>Includes bibliographical references (pages 331-335). 
<br/><br/> MARKET OVERVIEW --  Business-To-Business Marketing --  B2B Spending --  State Of B2B Marketing --  Digital Marketing Strategy --  Digital Marketing Insights.  PART I.  1.  2.  3.  4.  5.  MARKET SEGMENTATION --  Business & Workforce Counts --  NAICS --  Distribution Channels --  Business Directories & Databases --  Direct Marketing Lists.  PART II.  6.  7.  8.  9.  10.  MARKETING & SALES --  Content Marketing --  Customer Experience --  Data-Driven Marketing --  Direct Marketing --  Event Marketing --  Inbound Marketing --  Lead Generation --  Lead Management --  Market Research --  Marketing Analytics --  Marketing Automation --  Networking --  Product Marketing --  Promotional Events --  Sales Staff.  PART III.  11.  12.  13v Customer Relationship Management --  14.  15.  16.  17.  18.  19.  20.  21.  22.  23.  24.  25.  26.  TRADE SHOWS --  Trade Show Marketing --  Largest Trade Shows --  Convention Centers.  PART IV.  27.  28.  29.  ADVERTISING --  Advertising Agencies --  B2B Media --  Sponsorships --  Top Advertisers.  PART V.  30.  31.  32.  33.  Digital Marketing --  B2B E-Commerce --  Email --  Mobile Marketing --  Search --  Social Media Marketing --  Video Marketing --  Website Traffic.  PART VI.  34.  35.  36.  37.  38.  39.  40.  Academic Centers --  Academic -- MBA Marketing Programs  Academic-Ph. D./DBA Marketing Programs --  Analysts --  Associations --  B2B Marketing Blogs --  Online Resources --  Periodicals --  Services For Research & Strategy --  Small Business Development Centers.  Appendix A.  Appendix B.  Appendix C.  Appendix D.  Appendix E.  Appendix F.  Appendix G.  Appendix H.  Appendix I.  Appendix J. 
<br/><br/><label>ISBN: </label>9781577832300 1577832302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--United States.<br/>Industrial marketing--United States--Statistics.<br/>BUSINESS & ECONOMICS--Industrial Management.<br/>BUSINESS & ECONOMICS--Management.<br/>BUSINESS & ECONOMICS--Management Science.<br/>BUSINESS & ECONOMICS--Organizational Behavior.<br/>Industrial marketing.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Statistics.<br/>Statistics.<br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .M56 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8/04