Jefkins, Frank,  1920- <br/><br/>
Public relations techniques / 
Frank Jefkins. 
 - 2nd ed. 
 - Oxford :  Butterworth Heinemann,  1994. 
 - x, 465 p. ;  24 cm. 
<br/><br/> Previous ed.: Heinemann Professional. 1988. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075061563X 9780750615631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.