Koschnick, Wolfgang J. Standard Dictionary of Advertising, Mass Media and Marketing English-German Wolfgang J. Koschnick - 1983 - 1 Online-Ressource (476 p.) ISBN: 9783110857245 3110857243 Standard No.: 10.1515/9783110857245 doi LC Class. No.: HF5803 Dewey Class. No.: 659.1