Blythe, Jim, Business to business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. - 3rd ed - 1 online resource : illustrations (black and white). Academic ISBN: 9781138680753 (hbk.) (ePub ebook) (pbk.) 9781317190080 (PDF ebook) 9781317190066 (Mobipocket ebook) 9781315564098 (ebook) Nat. Bib. No.: GBB7G1695 bnb Subjects--Topical Terms: Industrial marketing--Management. Dewey Class. No.: 658.804 BLY 2017