TY  - BOOK
AU  - Cooper,Robert G.
TI  - Winning at new products: creating value through innovation 
SN  - 9780465025787 (pbk. : alk. paper)
AV  - HF5415.153 .C65 2011
U1  - 658.575 COO 2011 22
PY  - 2011///
CY  - New York
PB  - Basic Books
KW  - New products
N1  - Includes bibliographical references and index
N2  - "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover
UR  - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EcPVz5vvUatAmb69Mh8u41kBavMpmEQU6eAwn3656XDbag?e=jYpUra
ER  -