TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy: text and cases 
SN  - 9781285073040 
U1  - 658.8 FER 2014 
PY  - 2014///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/ETzcsuCE4ZtFnDdDlyWDi6EB143gpCXqq4OTlcovlkFwsw?e=rTeQue
ER  -