David, Fred R.,

Strategic management : a competitive advantage approach / Fred R. David and Forest R. David - Sixteenth edition. - 1 online resrouce

Includes bibliographical references and indexes.

Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.

9780134167848 9781292148496 1292148497 0134167848 (alk. paper) 9780134153971 (alk. paper) 0134153979 (alk. paper)

2015040364


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .D3785 2017

658.4012 DAV 2017