Strategic management : a competitive advantage approach /
Fred R. David and Forest R. David
- Sixteenth edition.
- 1 online resrouce
Includes bibliographical references and indexes.
Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.