Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - Eleventh edition 
 - 1 volume (various pagings) :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/>Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives 
<br/><br/><label>ISBN: </label>9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302 
<br/><br/><label>LCCN: </label>2016054719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2018 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL 2018