Kotler, Philip,
A framework for marketing management /
Philip Kotler, Kevin Lane Keller.
- Sixth edition, Global Edition
- 1 Electronic resource (1 volume)
Includes bibliographical references and index.
9781292093147
GBB567316 bnb
017372166 Uk
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Computer simulation.
658.8 KOT 2016