Kotler, Philip,

A framework for marketing management / Philip Kotler, Kevin Lane Keller. - Sixth edition, Global Edition - 1 Electronic resource (1 volume)

Includes bibliographical references and index.

9781292093147

GBB567316 bnb

017372166 Uk


Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Computer simulation.

658.8 KOT 2016