Murray, Kyle B.  1973- <br/><br/>
The American retail value proposition :  crafting unique experiences at compelling prices / 
Kyle B. Murray. 
 - 1 online resource (xvii, 214 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. 
<br/><br/> Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. 
<br/><br/><label>ISBN: </label>9781442624771 1442624779 
<br/><br/><label>Source: </label>22573/ctvg2cdbk  JSTOR 
<br/><br/><label>LCCN: </label>2016440995 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>20169019071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Retail trade--United States.<br/>BUSINESS & ECONOMICS--Industrial Management.<br/>BUSINESS & ECONOMICS--Management.<br/>BUSINESS & ECONOMICS--Management Science.<br/>BUSINESS & ECONOMICS--Organizational Behavior.<br/>BUSINESS & ECONOMICS--Industries--Retailing.<br/>Marketing.<br/>Retail trade.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8/700973