Jefkins, Frank, 1920- Public relations / Frank Jefkins. - 4th ed. - Plymouth : Macdonald And Evans, 1992. - viii, 340 p. : ill. ; 22 cm. - M & E handbook series . Includes index. ISBN: 0712117091 (pbk.) 9780712117098 (pbk.) Subjects--Topical Terms: Public relations.