TY  - BOOK
TI  - Discourse in and through the media: recontextualizing and reconceptualizing expert discourse (1)
SN  - 1443887420
AV  - P302 
U1  - 401.41 23
PY  - 2015///
CY  - [Place of publication not identified]
PB  - Cambridge Scholars Publis
KW  - Discourse analysis
KW  - LANGUAGE ARTS & DISCIPLINES
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Intro; Table of Contents; Preface; Discourse In and Through the Media; Section I: New Media and New Multimodal Environments for Knowledge Dissemination; Section II: Disseminating Scholarly Knowledge; Section III: Knowledge Dissemination from Institutions to Lay Audience; Section IV: New Media in Corporate Communication; Section V: Empowering the Audience; A Digital Mob in the Ivory Tower?; Exploring the Hypermodal Communication of Academic Knowledge beyond Generic Structures; Talking Science; Comparison as a Mode if Re-Conceptualization in Popularization; "These Data Support the Provocative View That ... "Public Apologies and Media Evaluations; Facebook.com/WhiteHouse; Digital Vividness; Social Media in Corporate Communication; From Corporate Websites to Consumer Blogs; "I'm Not an Expert"; Knowledge Dissemination Online; From Usage Guides to Wikipedia
N2  - This book is a result of the 2013 CLAVIER Conference held in Modena in November 2013, and includes a selection of the papers presented on that occasion. As the title suggests, this volume encourages cross-generic and cross-disciplinary investigations, in order to advocate integrated approaches to the study of media discourse regarding both theoretical background and practical applications. Bringing together a wide range of case studies, the book fosters debate on a variety of aspects related to the representation of specialised discourse in and through the media, including, for example, voice
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1421096
ER  -