Siemieniako, Dariusz, <br/><br/>
B2B relationship marketing management in trade fair activity / 
 B two B relationship marketing management in trade fair activity 
by Dariusz Siemieniako and Marcin G�ebarowski. 
 - 1 online resource (163 pages) 
<br/><br/>Includes bibliographical references. 
<br/><br/>Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity --  Explanatory model of relationship marketing management of retail real estate trade fair participants --  Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. 
<br/><br/><label>ISBN: </label>9781443893107 1443893102 
<br/><br/><label>Source: </label>4535260  Proquest Ebook Central 
<br/><br/><label>Nat. Bib. No.: </label>GBB6G5572  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>018021810  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Management.<br/>BUSINESS & ECONOMICS / Industrial Management<br/>BUSINESS & ECONOMICS / Management<br/>BUSINESS & ECONOMICS / Management Science<br/>BUSINESS & ECONOMICS / Organizational Behavior<br/>Management of real estate, property & plant.<br/>Business & management.<br/>Sales & marketing management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55 
<br/><br/><label>Dewey Class. No.: </label>658.812