Heller, Steven,

The graphic design idea book : inspiration from 50 masters / Steven Heller, Gail Anderson., - 1 online resource : illustrations

Includes bibliographical references and index.

Intro; Introduction: Make Great Design; Experiment with design; Play with type and image; Explore media and techniques; Borrow from design history; Communicate a message; Glossary; Further Reading; Index; Acknowledgements; Picture Credits; Colour; Black and White; Spot Colour; Flat Colour; Overlapping Colours; White Space; Geometry; Perspective; Scale; Conceptual Design; Improvisation; Signature Letter; Sculpting Type; Lettering as Image; Illegibility; Numbers ; Punctuation Marks; Transformation; Visual Puns; Illusion; Trompe L'oeil; Irony; Blur; Distortion; Layering; Ageing; Collage Paper ArtMonumentalism; Motion Design; User-Friendly Design; Abstraction; Expressionism; Retro; Ornament; Frames and Borders; Sampling; Parody; Vernacular; Vintage Ephemera; Simplicity; Information Graphics; Symbols; Targeting; Persuasion; Graphic Commentary; Narrative; Mood; Emotion; Wit and Humour

Annotation This title serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.

9781780679921 1780679920 1780677561 9781780677569

9781780677569

00310252


Graphic arts.
Commercial art.
ART--Techniques--Drawing.
Commercial art.
Graphic arts.
Gebrauchsgrafik


Electronic books.
Bildband.
Bildband.

NC997

741.6