TY  - BOOK
AU  - Rajagopal,
AU  - Castano,Raquel
AU  - Flores Villalba,David R.
TI  - Consumers and markets: analyzing behavioral shifts and emerging challenges 
T2  - Marketing and operations management research
SN  - 9781634851367
AV  - HF5415.32 
U1  - 339.4/7 23
PY  - 2016///]
CY  - Hauppauge, New York
PB  - Nova Science Publishers Inc.
KW  - Marketing research
KW  - Consumer behavior
KW  - Marketing
KW  - BUSINESS & ECONOMICS
KW  - Economics
KW  - Macroeconomics
KW  - bisacsh
KW  - POLITICAL SCIENCE
KW  - Economic Conditions
KW  - fast
KW  - Electronic books
N1  - Includes index; Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1345675
ER  -