Nylen, David W. <br/><br/>
Advertising :  : planning, implementation, & control / 
/ David W. Nylen. 
 - 4th ed. 
 - Cincinnati, Ohio :  : College Division, South-Western Pub.,  , c1993. 
 - xiii, 754 p. :  : ill. (some col.) ;  ; 24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538809183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.