TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing: text and cases 
SN  - 0077077288
PY  - 1993///
CY  - London, ; Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -