Lancaster, Geoffrey. <br/><br/>
Essentials of marketing :  text and cases / 
Geoffrey Lancaster, Lester Massingham. 
 - 2nd ed. 
 - London  ; Singapore :  McGraw-Hill,  c1993. 
 - vii, 496 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077077288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.