TY  - BOOK
AU  - Woodside,Arch G.
AU  - Sood,Suresh C.
TI  - Storytelling-case archetype decoding and assignment manual (SCADAM)
T2  - Advances in culture, tourism and hospitality research
SN  - 9781785602160
AV  - HF5415.32 W663 2016eb
U1  - 658.8342 23
PY  - 2016///
CY  - Bingley, UK
PB  - Emerald Group Publishing Limited
KW  - Jung, C. G.
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - Consumers
KW  - Attitudes
KW  - Archetype (Psychology)
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - Tourism industry
KW  - bicssc
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references (pages 361-376); Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions
N2  - Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1157195
ER  -